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Marc Bitanga

Fractional CMO | B2B Marketing

Fractional CMO specializing in B2B marketing.
Driving growth for ambitious companies.
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Brands I've Worked With

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Helping You Tackle Marketing Challenges

"Our current marketing strategy just isn't working."
"Our marketing spend isn't generating a positive ROI."
"Our growth has plateaued."

For the past two decades I've helped B2B brands get more leads, sales & revenue.

 

Scope of experience:

  • Comprehensive digital & traditional marketing strategy

  • Enterprise / Mid-Market / SMB sectors

  • Strategic advisory

  • GTM strategy

  • Brand strategy

  • Product marketing

  • Partner marketing

  • Channel marketing

  • Demand generation

  • Email marketing

  • Lifecycle marketing

  • Paid media

  • Social media

  • Content marketing

  • Tradeshows & events

  • Creative

  • Conversion optimization

  • Marketing attribution

  • Analytics

Strategic Marketing Leadership

Accomplishments

Just a few of my career highlights.

  • 3X revenue from $50M to $150M

  • Managed budgets up to $10M

  • Led teams of over 20 people across 3 countries

  • Organized an online conference with 27,000 registrants

  • Expanded customer acquisition to 40 countries

  • Launched GTM in Mainland China

  • Assembled an 80 customer focus group for market research

  • Multiple brand strategy engagements

  • Multiple website redesigns

  • Managed M&A projects

Let's Connect

Content & Social

My weekly newsletter

Working

Ideal Client Profile

  • B2B

  • Founder / CEO

  • Series A or B

  • $5M to $50M ARR

  • +12 months of runway

  • 1 to 5 person marketing team

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