Recently I was invited to speak at the Vancouver Search Engine Marketing Meetup.

A constant challenge for both in-house SEOs and consultants is how to communicate the benefits of SEO and attaining support for proposed projects. Here are some thoughts I shared with the group from my experience in both in-house and agency roles.

Hey there, I'm Marc!

I'm the Director of Growth Channels @Hootsuite. I've worked in digital marketing since 2000 for agencies, startups and companies like Electronic Arts & SAP. Thanks for checking out my site where I share digital marketing strategies on how to increase website traffic and generate more revenue.

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